This is an analysis tool that helps SEO work.
The aim of businessmen has always been to attract people to their businesses. Getting them to your business and converting these interested people into paying and satisfied customers defines the success of businesses. When Internet based businesses came along, the equivalent of these activities has been to find search engine traffic (that defines the interested population). By ranking high on these engines ensure higher percentage of such interested people come to your website. By offering interesting products and services on your website, it is possible to convert visitors to paying customers. This tool helps you find out what kind of experience visitors can expect on a visit to your site. It helps gather relevant data and crunch the numbers. It will give you a perspective on the visitor’s experience. Depending on the feedback, you would tune the pages and this tool will keep monitoring and will tell you if things are working.
The insight tool breaks down the content structure, analyzes metadata, verifies back links and how many of them are there and tells you what needs to be done. It will check for broken links, report missed Meta descriptions, and list header information. More than 70 points are presented for user consumption, it automatically prioritizes issues. The tool gives you a 12 point overview of keyword usage. These include how often the phrase is in use, what is the keyword density and where they are used etc. Custom reports with snapshots of each page are made available. All scans are saved in a single project file allowing you to view your progress over time. This is a very good tool if you are in e-commerce and consequently in SEO business.